Braintrust is a Web3 version of Toptal wherein I’m working with 3 different clients whom are all working on NFT-related products
Timeframe
Nov 2021 - Present
Platforms
Mobile & Web
Focus area
Nonfungibles
Project overview
Senior Product Designer VIA Braintrust
Context
I collaborated on Braintrust, a Web3 platform similar to Toptal, where I worked with three clients on NFT-related projects: Snowcrash (Solana-based NFT marketplace), Playground, and Bluebird (both NFT-based social platforms).
Problem
The problem associated with Bluebird was that it needed a well-defined MVP - it lacked product-market fit as it was trying to enter a very difficult space, the world of social media as it intended to essentially be a Web3 version of Instagram
Goal
The goals associated with Playground and Snowcrash are as follows: Playground aimed to be the primary platform for creators to Make, Manage, and Monetize their creations, events, and following. Snowcrash aimed to become the #1 Solana NFT marketplace.